Jimmy Kimmel, What is Gluten & the Message

I guess I disagree with most people’s assessment of the ‘Jimmy Kimmel What is Gluten’ video.  We need to be talking about gluten, let’s open the conversation.  It’s apparent, as Mr. Kimmel pointed out in the video, that many outside the circle of celiac are unfamiliar with the disease or why they are even gluten free.

Yes, he said a couple stupid things, but, I think the ‘big picture’ issue pointed out here is that so many have no idea what the heck GLUTEN is. It is a lot harder to educate people when they have no idea why they need to be educated in the first place.  

This is celiac awareness month and what better way to bring more attention to celiac awareness then Kimmel bringing it up in his bit?!  (add backlash here)  I like seeing gluten in the headlines, we need to see more gluten in the headlines.  With only 15% of people being diagnosed, over 60% of that 15 are women.  I think those numbers of diagnosis should be and can be higher, if we can bring our message to a larger audience.

My friend Jeanne texted me this morning and said:

No joke. My mother just told me her friend (in her 70s & barely leaves her house due to IBS issues), told her last night that she saw Jimmy Kimmel talking about gluten and wondered, with all the talk about it, maybe it would help her. No freaking joke!

Isn’t this why we have Celiac Awareness Month?  To find people like this 70 year old woman sitting in her chair, watching late night television, who rarely uses computers; happening to hear about gluten in a bit Jimmy Kimmel is doing.  How many other people might have been sitting there watching that thinking, hmm, I wonder…  And I know when I wonder about something I’ll ask someone or jump on google. 

So, lets jump on Google and see what we see when we type in, What is Gluten?

 

The first is a basic definition, the second is from LiveScience, which gives a pretty sad explanation and third, you have LA Times reporting on the “Kimmel video’.  After that, you have slew of great information about, what gluten is.  I bet those people interviewed on the video went home and did a little more research; hopefully now they’ll be able to pass on GF information with a bit more authority.

The more people I go out and talk to or meet at health fairs, on the street; they really don’t know much about gluten or that it can make people sick.  They’ve heard about gluten free, read somewhere it might be healthier, most though, haven’t heard of Celiac Disease.  Puts being in that 3% population range into perspective. Even more perspective is, there are 2 million CD people out of 314 million people and gluten free companies made 10.5 billion last year.

According to the National Foundation for Celiac Awareness, “The celiac disease diagnosis rate may reach 50-60% by 2019, thanks to efforts to raise public awareness of celiac disease.” 5 years seems like a really long time if you’re sick, suffering, and undiagnosed; thank god I’m part of that 15% already.

Don’t get me wrong, the press is a problem, along with all the people claiming to be gluten free as they are eating a loaf of bread.  These people do not help us stress the seriousness of Celiac Disease and when ordering out, restaurant staff may not take us as serious as they need to.  This is a problem, so what do we do about it?

Change starts one person at a time.

 

So, WHAT is GLUTEN? 

 

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SOURCES

http://www.livescience.com/39726-what-is-gluten.html
http://www.latimes.com/food/dailydish/la-dd-gluten-kimmel-20140508-story.html
http://www.usnews.com/opinion/blogs/robert-schlesinger/2013/12/31/us-population-2014-317-million-and-71-billion-in-the-world
http://celiacdisease.about.com/od/faqs/f/HowCommon.htm
http://www.nytimes.com/2014/02/18/business/food-industry-wagers-big-on-gluten-free.html?_r=0
http://www.celiaccentral.org/celiac-disease/facts-and-figures/
 
 
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Comments

  1. Reply

    Happy Celiac Month to everyone, gluten-free or not!.

    Many people still don’t know the difference between gluten-sensitive and Celiac Disease. Non-Celiac Disease-Gluten-Sensitive, or NCDGS, is not a disease.

    Jimmy Kimmel might be sorry to hear i have never heard of him. I enjoy my online sessions about gluten and learn a lot about gluten. I think TV is mostly processed info and often sensationalistic, inaccurate, and toxic!

  2. Reply

    Happy Celiac Month to everyone, gluten-free or not!.

    Many people still don’t know the difference between gluten-sensitive and Celiac Disease. Non-Celiac Disease-Gluten-Sensitive, or NCDGS, is not a disease.

    Jimmy Kimmel might be sorry to hear i have never heard of him. I enjoy my online sessions about gluten and learn a lot about gluten. I think TV is mostly processed info and often sensationalistic, inaccurate, and toxic!

    • Jim L.
    • May 11, 2014
    Reply

    I agree this wasn’t a bad thing and people take things way to personal. Hearing the gluten buzzword makes people think. There is a mass amount of info out there on gluten and most isn’t making fun of it. The people who are ready to hear it will do something about it, the people who aren’t won’t, no matter how much you tell them what gluten can do to their body.

    • Jim L.
    • May 11, 2014
    Reply

    I agree this wasn’t a bad thing and people take things way to personal. Hearing the gluten buzzword makes people think. There is a mass amount of info out there on gluten and most isn’t making fun of it. The people who are ready to hear it will do something about it, the people who aren’t won’t, no matter how much you tell them what gluten can do to their body.

    • Suzy Johnson
    • May 11, 2014
    Reply

    Yeah, I disagree with you. This was not good press. He did nothing to educate the public and in fact, mislead by suggesting that you can’t eat pizza if you eat GF. He said celiacs annoy him. This clip going viral just gave everyone else the excuse to continue trivializing it because that’s what the video does. If you asked these same people what’s a fat? protein? carb? calorie? they likely could not accurately explain those things either. We are a culture that knows very little about nutrition in general and his monologue plus the video basically gave all the naysayers license to continue eating bad processed food without worry, while laughing at those who eat gluten free.

    1. The video didn’t give naysayers anymore than they already had as ammunition. I do agree that we are a processed nation & even Celiac’s aren’t eating well nutritionally. That’s why it’s about the big picture.

    • Suzy Johnson
    • May 11, 2014
    Reply

    Yeah, I disagree with you. This was not good press. He did nothing to educate the public and in fact, mislead by suggesting that you can’t eat pizza if you eat GF. He said celiacs annoy him. This clip going viral just gave everyone else the excuse to continue trivializing it because that’s what the video does. If you asked these same people what’s a fat? protein? carb? calorie? they likely could not accurately explain those things either. We are a culture that knows very little about nutrition in general and his monologue plus the video basically gave all the naysayers license to continue eating bad processed food without worry, while laughing at those who eat gluten free.

    1. Yes but it’s not about him. It’s not his job to educate that is our job, he’s a comedian, he makes jokes. And people are already trivializing it because there are 314 million of them and 2 million of us. And in the last few years we have come A LONG WAY, more than ever before. The people that are laughing don’t even know what they’re laughing at an might even be sick themselves. But there were definitely people who educated themselves more because of this and we as a community realized how many more out there need to be educated. And the numbers of people looking up, what is gluten, because of this video has grown. Isn’t that what we want? We can’t change what America thinks overnight but if a funny bit can make them think and research, then that’s a positive for me.

    2. The video didn’t give naysayers anymore than they already had as ammunition. I do agree that we are a processed nation & even Celiac’s aren’t eating well nutritionally. That’s why it’s about the big picture.

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Hi, I’m Kirsten

Kirsten is a Registered Dietician in training and a Gluten Free Nutrition Consultant. She has a Bachelors from Illinois State and is working on her Masters in Nutrition at Metropolitan State University in Denver, CO. After graduation she will continue her clinical training and Registered Dietician certification.

Her goal is to provide a path for healthy living to individuals who are seeking a tailored made lifestyle specific to them another needs. Kirsten believes that everyone is different and no one diet can work for everyone, which is why fad diets rarely work for the long haul.

Kirsten also works to make the lives easier and healthier for those with Celiac disease through education and specific tools that have helped her navigate celiac and the gluten free lifestyle maze.

Living the gluten free lifestyle is not an easy one and can be very overwhelming: from testing to grocery shopping, to eating out and deglutening your own household, I am here to walk you through the process from beginning to end. With tips, tricks, humor, healthy recipes and sometimes just an understanding ear, I will guide you seamlessly through.

I was diagnosed with celiac disease in 2010, so I understand completely the trials and tribulations of living the gluten free lifestyle. Please contact me for more information @ glutenfreegal1@gmail.com

 

 

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